Work
Real systems, running in real businesses.
Client names stay private — that is part of the deal we offer everyone. The work below is real, current, and described exactly as built. Ask about any of it on a call.
Hiring and books that run themselves
A busy construction business drowning in two kinds of paperwork: job applications and bookkeeping. We built screening that reads and scores every applicant against the role the day they apply, hands back a ranked shortlist with reasons, and replies politely to everyone. Alongside it, bookkeeping entries are captured, categorised and matched automatically — the owner reviews instead of typing.
- Every applicant read and ranked automatically
- Bookkeeping entries captured and matched, review-only
- Owner approval on anything that leaves the building
A complete creative engine for an online store
An apparel brand that needed constant content to compete: product creative, social cuts, ad variants. We are building their full marketing engine — raw footage goes in, edited ad-ready video comes out, formatted for store, socials and paid channels. Shopify and Meta ads data is pulled into one view with AI reading the results, so spend decisions are made on numbers.
- Raw footage to ad-ready edits, fast turnaround
- Complete creative packages sized for every channel
- Store and ad data gathered and explained in plain english
Designed, built and shipped to both app stores
A psychology-driven personal development app taken from concept to live product on the Apple App Store and Google Play — design, build, releases and ongoing improvements, with an AI-assisted delivery process keeping updates shipping. Now exploring the next platform generation in R&D.
- Live on iOS and Android with real users
- Regular releases, not a launch-and-abandon
- Product decisions grounded in psychology, not trends
A platform for reviewing creative work
Designed and built a review platform that puts creative work and the feedback on it in one place — versions, comments and approvals together instead of scattered across email threads. Built to the same rules as everything else here: clear records, human sign-off, no lock-in.
- Creative versions and feedback in one place
- Approvals recorded, nothing lost in email
- Built to hand over, documented end to end
We run on what we sell
The proof you can test right now: our own enquiries run through the same automation we build for clients. Fill in the plan form and a tailored written plan reaches your inbox within minutes — drafted automatically, checked by a person before anything is promised. Leads, quotes and follow-ups all run through it daily.
- Enquiry to written plan in minutes — try it yourself
- Every quote reviewed by a person before it sends
- The same off-switches and records we give clients
What it changes
Hiring that used to eat the owner's week now hands back a written, reasoned shortlist.
Construction business — Melbourne
Footage goes in; edits ready to post come back. Content output multiplied without new hires.
Activewear brand
From idea to live on both app stores — and still improving after launch instead of going quiet.
Consumer app